P&C Insurance Consumers

Consumer Insurance
We will continue to conduct focus groups with consumers of mass market insurance products and survey over 1,000 consumers.
Respondents of the survey need to be at least 25 years old and spend at least 3 hours a week online for personal (non-work) reasons other than email. They must also be the primary decision maker for household’s insurance provider/products selections or share equally in the decision making.
Finally, they must own specified insurance products for which they personally pay the premium – life insurance, auto insurance, homeowner insurance, renter insurance, long-term care insurance or disability insurance, etc.

For analysis, consumers will be segmented into three groups:

Consumer Insurance