- Education & Certification
- Digital Marketing Analytics
Number of Modules: 6
Number of Participants Per Cohort
(Min – Max): 10-30
Website Analytics & Insights
Financial Marketers rely on the website to attract new customers, share information and nurture existing customers. It is also a primary resource for first-party, owned data. This module covers how to optimize digital experiences via the website to position brands as experts and get noticed.
Mobile Analytics & Insights
Mobile continues to grow as a primary channel for engaging customers and prospects via mobile apps and/or a mobile optimized website. This course covers how to optimize digital experiences via the data and analytics from the mobile channel(s) to increase engagement.
Social Media Analytics & Insights
Social Media and influencers are some of the most effective digital marketing applications. This course shows Financial Marketers how to envision a social media and earned media presence and measure its ROI.
Digital Display and Paid Search Analytics
Investment in digital display and paid media continues to increase according to the latest research by the Financial Marketing Institute. This module focuses on how to use digital analytics to optimize this important investment for optimal ROMI.
Email Marketing Strategy and Planning I
Email is still a workhorse to Financial Marketers due to its addressable nature, low cost and high ROI. But marketers often run the risk of over-emailing and wearing out email subscribers. The goal of this class is to be able to define a world class email marketing strategy and measurement plan.
Email Marketing Strategy and Planning II
The goal of this class is to learn how to effectively measure email marketing and to leverage email analytics to more effectively engage customers and prospects in order to build longer-term relationships.
