Consulting - Financial Marketing Institute

The Financial Marketing Institute also offers three core consulting services:

Segmentation-Based ROI and CLV Modeling

The Financial Marketing Institute offers PhD-led segmentation-based ROI and CLV modeling services to help evaluate the effectiveness of marketing and sales activities on desired marketplace outcomes – such as sales. As part of a consulting engagement, The Financial Marketing Institute will develop a segmentation-based model to understand how marketing and sales programs drive long-term value for different customer segments.

The Financial Marketing Institute uses a proven five-step methodology to develop these models. Projects are scoped to be completed within three-months.

1. Discovery - This step defines the project in more detail and allows us to make adjustments to project scope and timelines. It is an information exchange between the client’s marketing and IT groups and the analytics team of The Financial Marketing Institute.
2. Data Development – Gathering the cost, revenue and descriptive data to build the models is one of the most intense activities in the project. Often, we need to work closely with the company’s marketing and IT groups to ensure we are gathering the correct data to drive the project. We will want to be sure we understand key data elements and have the data we need to ensure a successful model build. We will also use this step to procure descriptive and other data as required in the project.
3. Model Development and Validation – In our modeling methodology, we will create research and validation data steps. We not only want a strong model, but we want to validate the model to ensure that it has the predictive power in order to successfully utilize it.
4. Presentation and Training – In our presentation, we will provide a detailed analysis of our findings, a presentation of the model and a discussion of the model variables to use to build an effective dashboard monitoring system.
5. Model Transfer – The final step in the methodology is the transfer of the model production system, processing instructions and other materials useful to the company’s marketing team. The Financial Marketing Institute will give your team the training necessary to conduct the analysis.

MarTech Assessment and Roadmap

The MarTech Assessment& Roadmap engagement utilizes the Financial Marketing Institute’s proprietary MarTech Strategic Framework to:

*The business case can be developed in partnership with a systems integration firm (either a company’s existing provider or one that is identified by the Financial Marketing Institute) so that all projected costs (including implementation and ongoing management and support) are calculated against the projected benefits for the selected technologies.

Customer Experience Assessment and Roadmap

The Customer Experience Assessment and Roadmap engagement utilizes a proprietary Customer Experience capabilities framework to:

The Financial Marketing Institute uses a proven five-step methodology to develop these models. Projects are scoped to be completed within three-months.

1. Conduct an audit and assess a company’s current Customer Experience capabilities.
2. Develop a Strategic Roadmap whereby current Customer Experience capabilities and gaps are identified and prioritized.
3. (Optional) Identify Marketing Technologies that that enhance the customer experience in the prioritized areas and deliver upon the business goals of the CX Strategy.
4. (Optional) Develop a business case on the agreed upon investments in CX (People, Process and Technology) to achieve the desired business goal of the CX strategy.

*The business case can be developed in partnership with a systems integration firm (either a company’s existing provider or one that is identified by the Financial Marketing Institute) so that all projected costs of any CX-Related technology (including implementation and ongoing management and support) are calculated against the projected benefits for the selected technologies and resources necessary to implement and maintain the CX solution.

For more information, please contact info@financialmarketinginstitute.com.com