The Financial Marketing Institute’s Digital Marketing of Financial Services research initiative has empowered financial marketing executives with critical data and insights since 2010. It represents the most comprehensive research conducted in digital marketing and media for several major sectors of the financial services industry: Asset Management, Wealth Management, Life Insurance, P&C Insurance, Retail Banking and Credit Unions. The research is designed to equip Financial Services firms with the information necessary to make informed decisions regarding their investment in digital marketing and media, and to benchmark a firm’s performance against competitors in the industry.
There are three major components of the 2021 FMI Research Initiative:
Digital Engagement Benchmarks
The Financial Marketing Institute has created industry benchmarks based on over 20 influential digital engagement metrics. Industry insights are also given across several financial services verticals, including: Wealth Management, Asset Management, Life Insurance, P&C Insurance, Retail Bankingand Credit Unions. All benchmarks will be accessible online via a dynamic, web-enabled dashboard by our sponsor participant companies.
Company-Specific Benchmarks are provided for the top 100 companies in all verticals analyzed in five key channels of digital engagement.
Quantitative Digital Experience Models & Benchmarks
The Financial Marketing Institute has developed rigorous, proprietary Digital Experience Models by which we Evaluate, Score, Rank and Analyze the top 100 firms in the U.S. in : (1) Asset Management, (2) Wealth Management, (3) Life Insurance,(4) P&C Insurance, (5) Retail Banking and (6) Commercial Banking.
The five Digital Experience Models by which each firm is evaluated, scored, ranked and analyzed are:
Financial Services Industry Surveys & Benchmarks
The Financial Marketing Institute conducts focus groups, in-depth interviews and field six surveys to the following groups and generating invaluable industry benchmarks:
The 2021 research initiative will also be expanded to include focus on 10 additional key and interrelated areas of importance for Financial Marketing Leaders: