Digital Content Marketing

Trains participants to develop, plan and activate a content marketing strategy. Content development and distribution across the customer journey will be covered as well as how to measure and optimize content in real time. Relevant technologies and emerging innovations are also covered.
Primary Goal: Build, Implement, Manage, Measure and Optimize a Content Marketing Plan

Number of Modules: 6

Number of Participants Per Cohort
(Min – Max) : 10-30

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Foundations of Digital Content marketing

Delve into the digital content marketing landscape's dynamics and its pivotal role in contemporary marketing strategies, tracing its evolution from traditional to digital. Gain insight into areas such as crafting audience personas and segmentation, essential for constructing a cohesive digital content strategy.

Strategic Content Planning

Acquire the skills for creating impactful digital content plans. Topics include establishing clear objectives as well as conducting data-driven audits in order to construct a holistic content strategy aligned with marketing and business objectives.

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Effective Content Creation

Explore the nuances of crafting captivating content, embracing storytelling techniques, dynamic formats and SEO optimization principles. Learn to adeptly apply these concepts in creating diverse content formats to engage your target audience effectively.

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Content Distribution and the Customer Journey

Master the intricacies of mapping the customer journey and refining content distribution strategies to captivate audiences, foster engagement, and enhance the overall customer experience, from initial interest to loyal advocacy.

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Content Performance Measurement & Optimization

Acquire indispensable skills for evaluating content performance and refining strategies for superior outcomes. Topics include measuring the right KPIs, leveraging analytics tools, deriving actionable insights from data, as well as real-time dynamic digital content optimization.

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Emerging Trends and the Evolving Future of Digital Content Marketing

Uncover new and emerging trends such as Artificial Intelligence, personalized strategies and influencer marketing, while understanding the ethical considerations shaping the future of digital content marketing.