The Financial Marketing Institute’s faculty, researchers, analysts and advisors comprise some of the top minds in Modern Marketing Leadership, Digital Innovation, Digital Marketing Analytics, Marketing Technology, and Digital Media today.
The Financial Marketing Institute offers one-day seminars on key areas of Digital Marketing of Financial Services. Professionals who complete 3 courses within one-year period will receive an official Certification in Digital Marketing of Financial Services by the Financial Marketing Institute. The Certification is valid for a three-year period.
The Financial Marketing Institute also offers monthly reports, half-day workshops, webinars on fundamental financial services marketing concepts, featuring top practitioners and sponsors from the Financial Marketing Institute community. These webinars and workshops are free to Basic Members of the Financial Marketing Institute.
Courses offered by The Financial Marketing Institute in 2022 are:
- Digital Analytics
- Digital Marketing and Media
- Customer Experience Innovation
- Data, Privacy and Compliance in Financial Services
- Digital Content Marketing
- Marketing Technology
- Predictive Modeling
- Customer Journey Mapping, Development, Orchestration and Measurement
- Marketing Performance and Marketing Operations
- Building a B2B Brand Through Customer Engagement
The Financial Marketing Institute also offers free, monthly, half-day workshops on fundamental financial services marketing concepts, featuring top practitioners and sponsors from the Financial Marketing Institute community.
Short Courses
The Financial Marketing Institute offers rigorous and intensive short courses on specialized topics in digital marketing and innovation, in partnership with 2U and Northwestern University. Students that pass these courses are granted official certificates from Northwestern University. FMI members receive a significant discount on all courses.
Customer Experience Innovation Certificate by Northwestern University
The Customer Experience Innovation online short course from Medill at Northwestern University is taught by Northwestern University professors, Frank Dudley and Vijay Viswanathan. The course is completely asynchronous and takes place over a six-week period. It is designed to expand your understanding of what drives positive customer interactions, allowing you to explore why these interactions are crucial in the current business landscape and to reveal how they can be shaped through dynamic marketing. This course will help you create relevant and personalized engagement at each point in the customer journey.
MarTech Strategy Certificate by Northwestern University
The MarTech Strategy online short course will be launched on July 7, 2021. The course is taught by Frank Dudley and is completely asynchronous. It aims to provide students with the insights and tools to adopt a strategic approach to marketing. This course is unique in that it utilizes contemporary case studies while offering students effective business tools and templates that can be practically implemented within their business. This is important as industry leaders need to understand how to utilize data and technology to drive marketing in a manner that enriches the customer experience while ensuring a Return-On-Marketing-Investment (ROMI). This course helps students develop a MarTech strategy and roadmap by focusing on the 6 key components of MarTech: (1) Advertising and Promotion, (2) Content and Experience, (3) Data and Infrastructure, (4) Commerce and Sales, (5) Customer Relationship Management, and (6) Governance.
For more information please contact fdudley@financialmarketinginstitute.com
