THE CERTIFICATION PROGRAM CONSISTS OF 3 MODULES

Each Module can be taken separately or be combined to receive a certification in Digital Content Strategy from the Financial Marketing Institute.

Module One Digital Content Strategy & Planning

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Course 1: Foundations of Digital Content Marketing

Date: May 13th   Time: 12:00PM EST

Delve into the digital content marketing landscape's dynamics and its pivotal role in contemporary marketing strategies, tracing its evolution from traditional to digital. Gain insight into areas such as crafting audience personas and segmentation, essential for constructing a cohesive digital content strategy.

Course 2: Strategic Content Planning

Date: May 20th   Time: 12:00PM EST

Acquire the skills for creating impactful digital content plans. Topics include establishing clear objectives as well as conducting data-driven audits in order to construct a holistic content strategy aligned with marketing and business objectives.

$950

(FCS member rate)

$995

(non-member rate)

Module Two Digital Content Creation & Distribution

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Course 3: Effective Content Creation

Date: June 3rd   Time: 12:00PM EST

Explore the nuances of crafting captivating content, embracing storytelling techniques, dynamic formats and SEO optimization principles. Learn to adeptly apply these concepts in creating diverse content formats to engage your target audience effectively.

Course 4: Content Distribution and the Customer Journey

Date: June 10th   Time: 12:00PM EST

Master the intricacies of mapping the customer journey and refining content distribution strategies to captivate audiences, foster engagement, and enhance the overall customer experience, from initial interest to loyal advocacy.

$950

(FCS member rate)

$995

(non-member rate)

Module Three Digital Content Measurement & Innovation

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Course 5: Content Performance Measurement & Optimization

Date: June 17th   Time: 12:00PM EST

Acquire indispensable skills for evaluating content performance and refining strategies for superior outcomes. Topics include measuring the right KPIs, leveraging analytics tools, deriving actionable insights from data, as well as real-time dynamic digital content optimization.

Course 6: Emerging Trends and the Evolving Future of Digital Content Marketing

Date: June 24th   Time: 12:00PM EST

Uncover new and emerging trends such as Artificial Intelligence, personalized strategies and influencer marketing, while understanding the ethical considerations shaping the future of digital content marketing.

$950

(FCS member rate)

$995

(non-member rate)

Purchase all 3 courses to receive a 10% discount and to receive your Certification in Digital Content Marketing from The Financial Marketing Institute

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Subtotal: $0
Total non member cost: $0
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Courses are being taught by Ash Ahmad and Frank Dudley
President, Financial Marketing Institute
Professor, Digital Marketing Innovation, Northwestern University

Each course consists of

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Course video(s)

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Curated notes by the professor for the course

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2 live 90-minute workshop sessions

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Discussion board

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Quiz

Earn Certification from the Financial Marketing Institute

in Digital Content Marketing upon successful completion of all three modules.

MEET Ashraf (Ash) Ahmad

Ashraf (Ash) Ahmad, a seasoned Content Marketing and Social Media Consultant, boasts over a decade of successful partnerships with Fortune 500 financial services, B2B, and technology brands. Notable clients include TD Ameritrade Institutional, SAP and Vanguard.

Ashraf Ahmad
Content Marketing and Social Media Consultant

MEET Frank Dudley

Frank Dudley, President, Financial Marketing Institute
Professor, Digital Marketing Innovation, Northwestern University

Frank Dudley is a professor at Northwestern University (ranked #1 for Marketing in the U.S.) where he teaches courses within its master’s degree program in Modern Marketing Management, Marketing Strategy, Digital Marketing, Media and Innovation, Influencer Marketing. He also has also developed two global certification programs with Northwestern in MarTech Strategy and Customer Experience Innovation. Frank is also President of the Financial Marketing Institute, which currently conducts the most comprehensive research on digital marketing and media for the financial services industry in the U.S. In addition, FMI provides digital analytics and consulting services as well as training and certification programs for financial marketers.

Frank Dudley, President, Financial Marketing Institute
Professor, Digital Marketing Innovation, Northwestern University