The Certification Program Consists of
Three Short Courses:
Each course consists of
Curated notes by the professor for the course
2 live 90-minute workshop sessions
Earn Certification from the Financial Marketing Institute
in Digital Marketing Analytics upon successful completion of all three courses.
MEET Roy Wollen
Roy Wollen, Professor at Northwestern University and Lead Strategist, Financial Marketing Institute
Roy Wollen is a Professor at Northwestern’s Medill School of Integrated Marketing Communications. Roy teaches Marketing Metrics, B2B Marketing and Digital Analytics. Roy’s academic work focuses on data-driven marketing and marketing effectiveness measurement. The common theme is proving the value of marketing investments, focusing on customers and measuring business outcomes.
Roy Wollen is also a Lead Strategist and a member of the Advisory Faculty at the Financial Marketing Institute.